Wednesday, February 15, 2017

Guest Post- How to Reach Out to Readers After You Self-Publish from Diamond Grant

Self-publishing is becoming more popular with every passing day for new and even some established authors. Why is this the case? Authors are catching onto the fact that certain agencies and publishing companies aren't pushing their work enough, which is resulting in little to no growth in their audience. It can be disheartening learning to write professionally and pouring your heart into your content, to have nobody ever read it.

It's possible to have great success by publishing your material yourself, success which you may not have received through using a well-known publisher. If you can do it yourself and keep everything in-house (and retain full creative control), why wouldn't you? All you need is the willingness to learn and channels that market your content; the self-publishing part is easy.

Reaching Out

Communicating with your existing reader base is going to be essential for you in order to boost initial sales and awareness for your newly self-published work. There are multiple channels you can use to do this, but it's important that you set them up as soon as possible to capture any existing following you have and to begin building on it.

If you're a technophobe, don’t panic. There are many services and webmasters who will be more than willing to help you out with the following ideas and platforms you can create to get in touch with your audience.


Email Marketing

Through building an email list, you can keep in contact with your readers by sending out regular emails as often as you deem necessary. That being said, common courteous practice shows that once per day should be your absolute maximum. Most authors send out their newsletter once per week at most.

You can announce your upcoming self-published work to your email list prior to it going live for sale. This is a great way to utilize the pre-order model. Then you can continue to send your list interesting content and material that will keep them engaged with you and your personal brand, increasing interest and your audience over time.

Email marketing is still the most effective means of keeping in contact with your following online, as statistics show that compared to social media it's still sitting firmly on top with internet marketers, believing it to be 60 percent better than alternate methods. This is a must-have tool in any serious author’s marketing arsenal. Since you'll be working with people's contact details, however, it's important to protect your activity from hackers by using a Virtual Private Network.

Blogging

Since the creation of the first blog in 1994, they have been growing in popularity and show no sign of slowing down. Blogs are personal to the owner, and each one radiates its own unique feel and energy. You should view them as a central hub for your online branding, as you will have complete control over how they look, navigate and display your work as an author.

You can link out to all your social media channels from your blog, and build your newsletter email list from any page. Blogging is a great way to capture interest and gain a serious following, which will cling onto your every word, and consume any material you publish.

Know of any more influential methods through which an author can contact their readers? Leave your thoughts in the comments section below.

About the Author: 


Diamond is a keen blogger who enjoys helping writers and publishers market their authors in the most effective of manners. She also likes to keep up to date with cybersecurity and tech-related information, which helps protect authors and their content from being leaked.

5 comments:

  1. Thank you so much for your guest post. It has wonderful and practical ideas.

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  2. Great post! As a new writer, I'm always looking for all the helpful tips I can get. I'm taking notes on these! Thanks for sharing them!

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  3. Thanks for your thoughts.

    I have a blog, which I market through email. Personally, if any email list send me something more than once or twice a week, I unsubscribe. And if it is all promotional and not very, very relevant to me, I don't read it unless I happen to be in that market at that moment.

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