Welcome to Inside the Publishing World Wednesday! Today I am talking about using Tumblr to market and build your writer platform. It is an often overlooked social medium, but if you write for teens or twenty somethings, it is something you should be using.
It is like a blog, but it is kept up by small posts involving text or photo. It is a very visual medium, and many artists, photographers, and artistic souls use it. My Tumblr site, https://dorine-white-writer.tumblr.com/, focuses on book covers that I like, book art, and sometimes my giveaways. If you are wondering, check it out, move around the site and see if you can adapt some of your posts to its formats.
So, what is Tumblr? Well, let’s look to see what it says about itself-
“Tumblr lets you effortlessly share anything.
Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme's HTML.”[i]
Basically, it is a unique blogging platform that lets you spread information easily, without all the rigger of creating a blog site. This is a great site for graphic artists, Anime artists, short fiction and small blog posts. It divides up posts by type: Text, Photo, Quote, Link, Chat, Audio, and Video.
What are its features?
Dashboard: The dashboard is the starting place. It is where you post your live feed, current pictures or images, or personal writings. You also are able to see the other Tumblr blogs that you follow, repost their posts or leave comments.
Tags: Just like Twitter, Tumblr uses hashtags to help people find posts about certain subjects. Use tags to help readers find your posts. When users EXPLORE on Tumblr, it promotes the popular hashtags.
Queues: Allows you to stagger posts out over hours or days. Kind of like Hootsuite, but it comes as part of the Tumblr set-up.
How to set up a Tumblr account?
1. Go to Tumblr.com.
2. Click the “Sign up” button in the top right corner.
3. Enter your email, choose a username, and create a password.
4. Add a picture, bio, and theme.